. Talk to the right people - make sure the people you cold call fit a logical profile of who might need or want what you do.
2. Don't waste their time - get in, accomplish what you came for and be done you don't get branded a self-serving time waster.
3. Plan your calls - know what your goal is, what you'll say and how to respond to different situations. Practice if you need to or write it down in front of you.
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